The 2026 Fashion Designer Playbook

Starting a fashion brand isnโ€™t about doing everything at once.ย  Itโ€™s about knowing what matters at each stage and making decisions in the right order. The ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ ๐—™๐—ฎ๐˜€๐—ต๐—ถ๐—ผ๐—ป ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป๐—ฒ๐—ฟ ๐—ฃ๐—น๐—ฎ๐˜†๐—ฏ๐—ผ๐—ผ๐—ธ is a practical handbook designed to help you organize your ideas, define your brand, and move from concept to launch with intention. Itโ€™s a clear, realistic framework you can return to over and over as you build your brand.

100+ pages of guided content

Covering brand, design, production, launch, and growth.

Worksheets and frameworks

Planning tools designed to be used, not saved.

Technical and costing support

Resources to help you prepare designs for real production.

Mikelle Drew-Pellum

Hi, Iโ€™m Mikelle. I help fashion designers and entrepreneurs build their brands with clarity from early ideas through design development, technical preparation, and launch planning. I created the ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ ๐—™๐—ฎ๐˜€๐—ต๐—ถ๐—ผ๐—ป ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป๐—ฒ๐—ฟ ๐—ฃ๐—น๐—ฎ๐˜†๐—ฏ๐—ผ๐—ผ๐—ธ to give designers the structure I wish more people had when starting out: a clear framework for making decisions, avoiding costly missteps, and building a brand intentionally in todayโ€™s fashion landscape.

HOW THIS PLAYBOOK IS DIFFERENT

๐—ง๐—ต๐—ถ๐˜€ ๐—ฝ๐—น๐—ฎ๐˜†๐—ฏ๐—ผ๐—ผ๐—ธ ๐—ถ๐˜€ ๐—ป๐—ผ๐˜: โŒ A trend report โŒ A software tutorial โŒ A step-by-step โ€œlaunch in 30 daysโ€ formula ๐—œ๐˜ ๐—ถ๐˜€: โœ… A decision-making framework for early-stage designers โœ… A reference you can return to at different stages of growth โœ… A foundation that supports clearer communication, stronger design development, and smarter business choices You donโ€™t need to rush your process; you need clarity to move forward with confidence.

Back view of a fashion designer holding a coffee cup in a design studio, surrounded by sewing machines, pattern tools, sketches, and color swatches pinned to a wall.

What this playbook helps you do:

Clarify your brand and design direction

Understand your purpose, customer, and vision so every decision has a clear foundation.

Develop producible designs with confidence

Turn ideas into clear, technically prepared designs that are ready for sampling and production.

Build intentionally toward launch and growth

Make smarter decisions about tools, timing, pricing, and systems to support a sustainable business.

Start building your fashion brand with clarity and confidence.

Get instant access to the ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ ๐—™๐—ฎ๐˜€๐—ต๐—ถ๐—ผ๐—ป ๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป๐—ฒ๐—ฟ ๐—ฃ๐—น๐—ฎ๐˜†๐—ฏ๐—ผ๐—ผ๐—ธ and begin building your brand with structure and confidence. ๐˜๐˜ฏ๐˜ต๐˜ณ๐˜ฐ๐˜ฅ๐˜ถ๐˜ค๐˜ต๐˜ฐ๐˜ณ๐˜บ ๐˜ฑ๐˜ณ๐˜ช๐˜ค๐˜ช๐˜ฏ๐˜จ ๐˜ข๐˜ท๐˜ข๐˜ช๐˜ญ๐˜ข๐˜ฃ๐˜ญ๐˜ฆ ๐˜ง๐˜ฐ๐˜ณ ๐˜ข ๐˜ญ๐˜ช๐˜ฎ๐˜ช๐˜ต๐˜ฆ๐˜ฅ ๐˜ต๐˜ช๐˜ฎ๐˜ฆ.