This course is perfect for:
๐ฆ๐บ๐ฎ๐น๐น ๐๐ฎ๐๐ต๐ถ๐ผ๐ป ๐๐ฟ๐ฎ๐ป๐ฑ๐ & ๐๐ป๐ฑ๐ฒ๐ฝ๐ฒ๐ป๐ฑ๐ฒ๐ป๐ ๐๐ฒ๐๐ถ๐ด๐ป๐ฒ๐ฟ๐ looking to drive consistent sales and boost revenue and need to learn the tools to succeed in a competitive fashion market.
๐๐ป๐๐ฟ๐ฒ๐ฝ๐ฟ๐ฒ๐ป๐ฒ๐๐ฟ๐ ๐ฆ๐ฒ๐ฒ๐ธ๐ถ๐ป๐ด ๐ฎ ๐๐ผ๐บ๐ฝ๐ฒ๐๐ถ๐๐ถ๐๐ฒ ๐๐ฑ๐ด๐ฒ and gain knowledge of sales forecasting, product development, and identifying key sales drivers to help your brand stand out and thrive in the ever-changing fashion industry.
๐๐ฟ๐ฎ๐ป๐ฑ ๐๐๐ถ๐น๐ฑ๐ฒ๐ฟ๐ who want to learn how to establish and strengthen their brand identity, ensuring you build a loyal customer base and increase your visibility in the market.
๐๐ฎ๐๐ต๐ถ๐ผ๐ป ๐ฃ๐ฟ๐ผ๐ณ๐ฒ๐๐๐ถ๐ผ๐ป๐ฎ๐น๐ ๐๐ผ๐ฐ๐๐๐ฒ๐ฑ ๐ผ๐ป ๐๐ฟ๐ผ๐๐๐ต who wants to enhance their retail marketing, brand management, and promotional strategies to elevate their business and sales.
๐๐บ๐ฏ๐ถ๐๐ถ๐ผ๐๐ ๐๐ฒ๐๐ถ๐ด๐ป๐ฒ๐ฟ๐ ๐ฅ๐ฒ๐ฎ๐ฑ๐ ๐๐ผ ๐ฆ๐ฐ๐ฎ๐น๐ฒ and equip themselves with practical merchandising strategies to grow their sales, optimize product placement, and improve their overall profitability.
Unlock the secrets to growing your small fashion brand with ๐ ๐๐ซ๐๐ ๐๐ญ๐๐ก๐ ๐ฆ๐๐๐๐ฆ ๐ฎ๐ป๐ฑ ๐ฃ๐ฅ๐ข๐๐๐ง: ๐ง๐ต๐ฒ ๐ฃ๐ผ๐๐ฒ๐ฟ ๐ผ๐ณ ๐๐ฎ๐๐ต๐ถ๐ผ๐ป ๐ ๐ฒ๐ฟ๐ฐ๐ต๐ฎ๐ป๐ฑ๐ถ๐๐ถ๐ป๐ด.
This comprehensive course is designed to help independent designers and emerging brands master the art of merchandising. Learn proven strategies to drive sales, boost profit, and build a strong, recognizable brand identity.ย
Through practical lessons on sales forecasting, product development, and retail marketing, youโll gain the skills to attract loyal customers, increase revenue, and succeed in todayโs competitive fashion industry. Perfect for those looking to elevate their brand, improve their merchandising tactics, and stay ahead of market trends.
A message from the instructor
FREE PREVIEWAbout the Instructor
FREE PREVIEWBefore we begin...
What is Fashion Merchandising?
FREE PREVIEWWhat is your Key Item/Hero Product?
Merchandising Vocabulary
Why Fashion Merchandising?
Sales Projections (Choosing the Right Quantity)
What is a sales channel?
Introduction to Costing
Determining your Wholesale and Retail Price
Sales Projections Template
Buy Plan Template
Determining Your Customer
Determining your Customer (New Brands)
Customer Avatar Questionnaire
Introduction
How to Price your Product
Using the Costing Template
Analyzing the Numbers
Choosing a Pricing Strategy
Costing Template
Introduction
DTC vs. Wholesale: Which should I choose?
Perceptual Map Template
This capsule teaching of fashion merchandising in my opinion is what every fashion designer needs to know. I loved the options of learning at your own pace a...
Read MoreThis capsule teaching of fashion merchandising in my opinion is what every fashion designer needs to know. I loved the options of learning at your own pace and that you could ask questions, which were answered in a timely manner. The information I learned is current and the big bonus for me were the spreadsheets that are formulated so all you have to do is plug in your own information. They have taken the guess work out of having to create the spreadsheets yourself and it's explained what information goes where. If you're wondering if this class is worth taking, let me tell you it is. I thoroughly enjoyed this class and I learned a lot.
Read LessMeet Alicia Appleton
Learn to analyze the success of your fashion brand, the retail landscape, and use data analytics and metrics to drive business decisions . Here's what else you can expect to learn in this course.
๐ ๐ฎ๐๐๐ฒ๐ฟ ๐๐ฎ๐๐ฎ-๐๐ฟ๐ถ๐๐ฒ๐ป ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐๐ฒ๐ฐ๐ถ๐๐ถ๐ผ๐ป๐: Learn how to analyze the success of your brand and the retail landscape using data analytics and key metrics to drive profitable business decisions.
๐ ๐ฎ๐๐๐ฒ๐ฟ ๐๐ฎ๐๐ฎ-๐๐ฟ๐ถ๐๐ฒ๐ป ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐๐ฒ๐ฐ๐ถ๐๐ถ๐ผ๐ป๐: Create a customer avatar, analyze consumer behavior, and use these insights to refine your merchandising and marketing strategies.
๐๐๐ถ๐น๐ฑ ๐ฎ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฐ ๐๐๐๐ผ๐ฟ๐๐บ๐ฒ๐ป๐ & ๐ฆ๐ฎ๐น๐ฒ๐ ๐ฃ๐น๐ฎ๐ป: Learn how to craft a strategic assortment plan, identify key sales drivers, and use sales forecasting to increase profitability and boost sales.
๐ข๐ฝ๐๐ถ๐บ๐ถ๐๐ฒ ๐๐ฟ๐ฎ๐ป๐ฑ ๐ฆ๐๐ผ๐ฟ๐ & ๐ฅ๐ฒ๐๐ฎ๐ถ๐น ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฒ๐: Understand how your brand story impacts sales and how to assess and adapt retail strategies to meet changing market conditions.
๐ฆ๐ผ๐๐ฟ๐ฐ๐ฒ ๐ ๐ฎ๐๐ฒ๐ฟ๐ถ๐ฎ๐น๐ ๐ณ๐ผ๐ฟ ๐ฃ๐ฟ๐ผ๐ณ๐ถ๐๐ฎ๐ฏ๐ถ๐น๐ถ๐๐: Gain knowledge of sourcing materials effectively to maximize profitability and streamline your production process.
This course is ideal for small fashion brands, independent designers, and fashion entrepreneurs who want to increase their sales, boost profitability, and create a strong, recognizable brand identity. Whether youโre just starting out or looking to scale, this course provides the tools and strategies needed to succeed in the competitive fashion industry.
The course is designed to be completed at your own pace, with access to all lessons and resources available online. On average, students take approximately 2-4 weeks to finish (including completion of the exercises), but you can work through the material as quickly or slowly as you like.
No prior experience is necessary! This course is designed for both beginners and those with some experience in fashion or retail. Whether you're starting from scratch or refining your existing knowledge, youโll find the lessons valuable and easy to follow.
Throughout the course, youโll work on practical, actionable strategies that you can apply directly to your brand. By the end of the course, youโll have a clear, customized action plan that will help you make informed decisions to grow your business, improve your merchandising, and increase sales.
Yes, once you enroll in the course, youโll have lifetime access to all materials, including any future updates, if you provide feedback within 3 months of signing up for the course. Otherwise, you'll have access for 6 months.
Simply click the "Sign up" button on this page, complete payment, and gain immediate access to all course content. You can start learning right away!
