Course Description

This course will enable small fashion brands to develop the knowledge and skills necessary to implement effective merchandising strategies that drive sales, increase profit, and build a strong brand identity and customer base.

Course curriculum

    1. A message from the instructor

      FREE PREVIEW

    2. About the Instructor

      FREE PREVIEW

    3. Before we begin...

    1. What is Fashion Merchandising?

      FREE PREVIEW

    2. What is your Key Item/Hero Product?

    3. Merchandising Vocabulary

    4. Why Fashion Merchandising?

    1. Sales Projections (Choosing the Right Quantity)

    2. What is a sales channel?

    3. Introduction to Costing

    4. Determining your Wholesale and Retail Price

    5. Sales Projections Template

    6. Buy Plan Template

    1. Determining Your Customer

    2. Determining your Customer (New Brands)

    3. Customer Avatar Questionnaire

    1. Introduction

    2. How to Price your Product

    3. Using the Costing Template

    4. Analyzing the Numbers

    5. Choosing a Pricing Strategy

    6. Costing Template

    1. Introduction

    2. DTC vs. Wholesale: Which should I choose?

    3. Perceptual Map Template

About this course

  • $299.00
  • 30 lessons
  • 1 hour of video content

Who this course is for:

This course is especially beneficial for small fashion brands and independent designers looking to consistently drive and increase sales.

Participants will learn about sales forecasting, product development, identifying key sales drivers, brand management, retail marketing and promotion. This course is ideal for anyone looking to gain a competitive edge in the fashion industry, and those seeking to establish their brand identity, increase sales and revenue, and succeed in the dynamic and ever-changing fashion landscape.

Instructor

Meet Alicia Appleton

Fashion Brand Strategist Alicia Appleton

Meet Alicia Appleton, a dynamic Fashion Merchandising Instructor committed to nurturing the next generation of industry leaders and entrepreneurs. Currently serving as an Adjunct Instructor at her alma mater, the Fashion Institute of Technology (FIT), Alicia seamlessly integrates decades of well-rounded experience into her lesson plans. Alicia's diverse career spans academia, entrepreneurship, and the corporate fashion design and merchandising sectors, and she is dedicated to molding future leaders in fashion merchandising, instilling in them a passion for innovation and equipping them with the skills to navigate the ever-evolving landscape of the fashion industry, all while emphasizing the importance of self-care in this dynamic field.

Course Outcomes:

Learn to analyze the success of your fashion brand, the retail landscape, and use data analytics and metrics to drive business decisions . Here's what else you can expect to learn in this course.

  • Create a customer avatar and analyze consumer behavior

  • Create a strategic assortment plan to boost sales and profit

  • Identify key sales drivers and the relation to brand story

  • Assess the success of retail strategies and adapt to changing market conditions

  • Understand how to increase sales in a methodical way

  • Understand sales forecasting to create an actionable sales plan for your business

  • Understand how to source materials for increased profitability

FAQ

  • What is a beta launch?

    A beta launch is the release of a product in a testing phase before its official launch, allowing a limited audience to use it, provide feedback, and identify any issues before the full release to the public.

  • What is the benefit of me signing up now if you're still testing the course?

    You'll get the course at a discounted rate, plus you get to provide feedback on what you'd like to see more of in the course. And if you sign up during the PRE-ORDER phase, the price is even more discounted.

  • How long do I have access to the course?

    As long as you sign up during the BETA period and provide feedback within 3 months of signing up for the course, you'll have lifetime access. Otherwise, you have access for 6 months.

  • How long does the course take to complete?

    You can watch the lessons at your own pace so it can take as short or long a time period as you need. And you can always refer back to the lessons!

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